From the food, to the shopping, to the beautiful scenery, San Francisco has always been one of my favorite cities! Back in 2013 the city teamed up with Make-A-Wish Foundation to help fulfill the dream of a little boy battling acute lymphoblastic leukemia. Miles Scott’s wish was to become Batman. With the help of thousands of volunteers, city officials, businesses, and supporters San Francisco was turned into “Gotham City” – the fictional home city of Batman.
It wasn’t long before the campaign went viral using the hashtag #SFBatkid. This campaign quickly became one of the largest and most elaborate Make-A-Wish projects ever staged. All of San Francisco found themselves taking part in the heartwarming adventure. Thousands of people took the time out of their busy routine to volunteer and take part in the emotional quest to make the boy’s dream come true, including the mayor himself. Even more people got involved online sending their encouragement via tweets, Instagram photos, and Facebook updates. President Obama notably congratulated Miles via his first ever Vine video, saying: “Way to go, Miles. Way to save Gotham!” It wasn’t long before this young boy’s wish gained worldwide attention. This campaign is a perfect example of how social media marketing can bring the community together to accomplish a wonderful cause.
Not only did this campaign achieve the wish of a deserving young boy, it also generated a great deal of publicity for the Make-A-Foundation. Make-A-Wish foundation reported that they saw an increase in offers of help across all areas including donations, volunteers, referrals, and other services. This campaign goes to show that social media can also play a large role in increasing brand awareness for non-profit organizations. It is estimated that this campaign generated an estimated 1.7 billion social impressions.
To read more about this story or to make a donation to the Make-A-Wish Foundation visit the link below: